Interactive Instagram Stories

For National Egg Day, I created interactive stories on Instagram asking the audience their favorite ways to enjoy eggs, best time to eat them, etc. for the first half of the day. The latter half of the day shared the results with recipes that reflected the results. Data gathered from this could be used for identifying recipes our audience would prefer to see on our feeds.

Social Media Situational Analysis & Content

Content Creation

I created a short-term content calendar and content based on the outcomes of the situational analysis (more original native posts highlighting their large recipe vault).

Situational Analysis

The organization had recently gone through two different agencies for social media strategy and content creation. I created a situation analysis of both strategies - focusing on improvements, successes and next steps for the accounts.