American Library Association (ALA) Membership Campaigns
Finding Your ALA - Video Testimonial Campaign
Supported an ALA presidential campaign by creating a landing page, videos and social media posts. I also trained the president to record interviews during her road trip tour. Interviews were short to be easily shared on social media and used in the videos below.
Geico Member Coffee Break - Member Benefit Campaign
Collaborated with Geico (a member benefit) to create a morning coffee meet up after the popularly attended Youth Media Awards at a conference. The meet up allowed members to connect over coffee, learn about their member benefits and take home a giveaway.
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Onsite Conference Engagement Activity
Created an activity sheet based on actions we’d like for attendees to take (such as meet other members, attend a membership meeting, talk to vendors). Activities amounted to gems in the “house cup.” This created friendly competition among attendees, conversation and engagement. I created the activity list, designed the sheet for attendees to fill out and promoted it on social media.